Among the fastest ways for a business to position well in the search engines is exact match domains (EMD’s) that have been effective for several years. One good example of an exact match domain on web design could be ‘web design in leeds’ or ‘web site design leeds“. This year, Google’s major algorithm shifts exact match domains wherein it’d not be giving the same amount of advantage and where they cannot be reconciled against the company name. Using your big hitting keywords in your domain name don’t anymore give you the same advantage, except if this is your company name, and Google can find the words web design leeds next to your business address along with other clear examples that this is your business name. Changing your business name to go along with the alterations will show complete lack of creativity plus it takes all of the business reasons to build a brand, which domains that are keyword rich aren’t capable of achieving.
It was clear this year that past top performing keyword rich domains were removed from the EMD benefit and many started to descend the rankings; the ones remaining are those that have a high quality back-link profile, as well as having the keywords in the domain.
A business must be able to attain a top rank for its services through having a good natural backlink profile as well as relevant content in the form of copy on both 3rd party sites and the target site, enabling the site to demonstrate natural relevance to the algorithm.
An internet marketing company that are expert providers of natural seo leeds can help your business rank higher in the search engines.